Welcome to NI=NE Months of Winter, where the snow never melts, the lift never stops, and “seasonal” is just a word other people use.​If you found this site, congrats—you already have better judgment than your knees. Around here it’s nine months of winter, three months of waiting for winter, and absolutely zero months of acting normal. This brand is for the ones who call whiteout a “good visibility day,” think frostbite is “spicy weather,” and believe gravity is just a suggestion on the way down.​You’ll see gear loud enough to blind a snowstorm and bold enough that your mom will definitely ask, “You’re really wearing that?” NI=NE is built for sketchy landings, sketchier decisions, and those legendary stories that start with, “So there was this one run…”​Thanks for dropping in, clicking around, and not being too scared to actually buy something. By shopping here, you officially accept that your drip may cause increased stoke, excessive attention, and at least one random high-five in the lift line. Now stop reading, grab something ridiculous, and get back to sending it—winter isn’t going to shred itself